Text Box:  Issue 6, Vol 1

June 2010


Technology Update


Tel: (647) 288-2882

What is Google AdWords?

With Google AdWords, you can create and run ads for your website or business. AdWords ads are displayed along with search results when someone searches Google using one of your keywords and you'll only pay when people click your ads. Ads appear under 'Sponsored links' in the side column of a search page, and may also appear in additional positions above the free search results. You can also choose to display your ads on content sites in the Google Network. And, you can choose the exact content placements where you'd like your ad to appear.
You can choose from a variety of ad formats, including text, image, and video ads, and track your ad performance using

the reports available in your account.

How much does it cost?

· There's no minimum spending requirement--just a nominal, one-time activation fee.

· You set the limit on how much you're willing to spend each day.

· You also specify how much you're willing to pay per click.

Your ads will be listed [or not], based on your budget and the biding ranking; so usually the highest bidder will have his/hers  add listed at the top of the search queue and so on.

Hard Drive Crashes

All hard drives will crash at one time or another, the timing is unpredictable; being prepared is necessary whether your PC is 1 or 20 years old.

A hard drive crash can occur for various reasons including: burnt circuit board, disk motor failure, hard drive broken read write arm, bad sectors, or water/fire damage.

There are many factors which increase the likelihood of disk failure, and most of these are not related to the age of the hard drive.

If even the smallest bit of dust makes its way onto the platter, and the read/write head "crashes" into the platter, scratching it. it's all over.

A head crash may also occur when a hard disk equipped device is accidentally dropped or bumped; hard drives can also fail due to logical problems such as computer viruses, bad sectors, blue screen errors, and more.

Hard disks are relatively reliable these days, on average, a drive fails after 8-10 years, with half of the drives lasting more than that and half lasting less. Clearly, not all drives last 8-10 years, so frequent backups are important.

Recovering data from physically-damaged hardware is expensive and can involve multiple techniques. Some damage can be repaired by replacing parts in the hard disk. This alone may make the disk usable, but there may still be logical damage. A specialized disk-imaging procedure is used to recover every readable bit from the surface. Once this image is saved on a reliable medium, it will possibly allow for much of the original file system to be reconstructed.



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